Welcome to EqPI: A Personality Assessment for Horses
Let's create a world where every horse thrives,
because they are understood at an individual level...
What is EqPI?
A Personality Assessment for Horses
Equine Performance Identities, or EqPI, is a personality profiling tool designed specifically for the equine industry. EqPI helps us be the partner our horses actually need, because we better understand our horses' individual personality profiles.
EqPI measures four "traits," or spectrums of behavior: Independence, Extraversion, Stability, and Structure. Depending on where the horse falls on each spectrum, we can understand the horse's inherent needs and motivations, and we can reasonably predict how the horse may respond in various situations and to various stimuli.
EqPI is based on the trait theory of William Moulton Marston, an American Psychologist and author of Emotions of Normal People, a groundbreaking book that set the foundation for understanding personality as we do today. In fact, this is the same trait theory that many behavioral assessments for people are based on, including Predictive Index and DiSC. These tools are extremely effective in the "corporate world" for matching people with jobs, building relationships, and fostering engagement.
Inside Equine Minds Podcast
A Look Inside the Minds of the Most Successful Equine Athletes
Get to know the personalities of the most successful horses. Learn how their personalities influence how they are managed, trained, and their success.
Find Exclusive Content on Our Patreon
Patreon members get early access to episodes, exclusive content, EqPI discount codes, and more!
As Featured On
The Equestrian Podcast
Assessing Your Horse's Personality with
Equine Performance Identities
The Plaid Horse
A Fresh Approach to an Old Frontier: Measuring and Applying Your Horse’s Temperament
Horses in the Morning Podcast
Equine Performance Identities, Sneaky Ponies and Weird News
Noelle Floyd Equestrian Masterclass
The New Horse Starter Pack: Develop or reset your relationship with your horse with this 30-day program.
Double D Trailers Podcast
In a videocast format, EqPI founder Kaitlin Hendry discusses why profiling your horse's personality makes "business-sense."
TPH Equine Impact Small Business Award
Kaitlin Hendry Brings a Personality Assessment to the Equine Realm
The Future of EqPI
Aptitude
Aptitude
Aptitude
Compare the horse's personality profile with highly successful horses in various disciplines.
Breeding
Aptitude
Aptitude
Make breeding matches with more complete information including personality.
Sales
Aptitude
Training
Honest and strength-oriented sales ads highlight the horse's temperament for more successful matches.
Training
Aptitude
Training
Use personality profiles to individualize training methods for each horse.
Proudly Partnered With
